Collaboration will also strive to make trail running safer and more accessible in Northwest Arkansas
OZ Trails™ and Rush Running Company have partnered on a brand collaboration to increase visibility of Northwest Arkansas as an outdoor recreation destination while increasing safety and accessibility for local trail runners.
“Outdoor recreation on our trails comes in many forms, and this unique partnership allows us to engage and promote trail running by partnering with a leading running brand in the region,” said J.T. Geren, spokesperson for OZ Trails™.
The two brands will activate the partnership through online education and promotional efforts in support of trail running as well as OZ Trails™ branded appearances at regional trail running events.
“This new partnership comes from the intentional growth of the outdoors industry in our region,” said Mike Rush, owner of Rush Running Company. “If we want to make this one of the best outdoor recreation destinations, we need to work together to make that happen. This collaboration will help support and expand trail running in Northwest Arkansas by linking together two organizations with related goals.”
Co-branded t-shirts will be available at Rush Running stores in Fayetteville and Bentonville as well as on the OZ Trails™ online shop.
About OZ Trails™
OZ Trails™ is an accessible network of shared-use trails throughout Northwest Arkansas. This network now contains more than 300 miles of soft-surface trails with this number increasing on a weekly basis. This globally recognized brand represents an innovative network for mountain bikers, gravel riders, runners, and outdoor adventurers. Additionally, OZ Trails™ engages in and with the Northwest Arkansas community through involvement in local events and promotes accessibility of local trails for all ages and skill levels.
About Rush Running Company
Rush Running Company is a local, independent, family-owned running store with two locations in Northwest Arkansas. They are, and always have been, committed to the “small store” atmosphere with an emphasis on world class customer service and knowledge. Mike and Alison Rush opened the store in 2008 in Bentonville, Arkansas and quickly gained national notoriety as they won Best Running Store in America in 2018. Their commitment to their community is what sets them apart from most other running stores you’ll see.