Rider going down a roll in feature with an OZ trails flag waving in the background

Photo courtesy of Hightag

 

Are you ever riding the trails and think, “I wish I had a photo of myself doing that awesome jump?” Now, you can – even if you’re riding by yourself and don’t have a friend to take your photo – with Hightag.

Hightag co-founders, and brothers, Alex and Jonathan de la Fuente wanted to have photos of themselves doing cool things like mountain biking, so they made something that would do just that. They started creating an automated camera system in spring 2020 and it became a serious venture in the fall of 2021. Alex and Jonathan moved to Bentonville, Arkansas from Houston in January 2023 with hopes of Hightag taking off.

The product uses sensors and cameras to capture you having a blast on your ride at places like the OZ Castle and Coler Mountain Bike Preserve. Here’s how to use Hightag:

  • Get a tag and download the Hightag app. You can order one online or pick one up for free at a retail partner (locations below)
  • Activate the tag in-app for 24 hours ($5) or upgrade to Hightag Pro yearlong membership ($50).
  • Ride! Cameras on the trail will be triggered by your tag and automatically take photos when you ride by.
  • Share: Photos are available in your Hightag account for you to download and share. Be sure to tag @hightag.app and @oztrailsnwa when you post!

Tags will be available at the following retail partners:

Hightag’s technology is currently deployed at the following trails:

  • Coler Mountain Bike Preserve: Thunderdome, Cease and Desist and Fire Line (Drop the Hammer coming soon)
  • Slaughter Pen: Catapult, Medieval, Uwabami
  • Have a trail in mind for Hightag? Add it to the wish list here.

Follow Hightag on Instagram to stay updated on new deployment locations.

 

OZ Trails community,

When I think about where this started, trail builders like Dave Renko, Nathan Woodruff, and Don West from the early days come to mind. They strengthened my belief in the power of trails and in Arkansas becoming one of the great places in the world to ride. It started simply: a few hand-built trails, a lot of conviction, and a community willing to put in the effort to create something special.

OZ Trails was never just about bikes. It was about building a way of life around the outdoors — a place where families spend more time together, where people find clarity away from screens, and where visitors feel welcome. It proves that something world class can still feel local, personal, and rooted in the land.

For years, we dreamed about this park. We walked the land, studied what it could become, and kept coming back to the same idea: Northwest Arkansas deserved a bike park that matched the ambition of this community.

Now, we’ve built it.

OZ Trails Bike Park is where so much of that work comes together. It was created with trail builders who treat their work like a craft, supported by bike patrol so riders can feel confident, and shaped by a team that cares about the experience from the moment you arrive. I've been riding the park throughout development, and I finish every ride believing it will change how people progress and connect with each other.

Founding Membership is an invitation to the people who get it — the riders who know what time on trail does for you: clearing your head, building confidence, finding your people, and feeling a sense of pride in the place you ride. We want you here from day one. Membership is more than access. It helps set the tone for what this park becomes. The first members should be people who care about the culture, who welcome others in, and who believe this place can keep growing into something truly special.

As a father, I often think about watching my kids progress on these trails — starting on green, moving to blue, and then deciding they’re ready for black. It’s part of why we built this place the way we did — so families can show up, everyone has something to ride, and they can keep building the skills to take the next step.

Alongside Founding Membership, we’re also launching a Founding Family Membership for those who want to share this with the people they love.

Our Founding Memberships open today.

Come ride it. This place was built for you.

Upcoming Events

OZ, LOCAL, AND REGIONAL

Weekend Warm Up

March 7, 2025 - November 7, 2025

Level 2 Mountain Biking Fundamentals

11/1/2025, 11/22/2025

Mountain Biking: Intro to Drops

November 1, 2025

BVL Cyclocross Training Series

October 26, 2025 - November 16, 2025

Coler MTB Youth Class

September 10, 2025 - November 26, 2025

Purple Heart Gravel Ride

November 8, 2025

Arkansas Enduro Series presented by Monster Energy

November 21, 2025 - November 23, 2025

EXPLORE ALL EVENTS