Honey Hearth Gluten Free Baking Company sells custom desserts of all sorts in Bentonville, Arkansas. What started as one woman’s love for baking has turned into a local favorite. Almost a year ago, in October 2020, Kazandra Lugo launched Honey Hearth. Honey Hearth is a licensee of OZ Trails.

“I’m pretty new to the business side of baking. I really love sharing the things I make with people; just wanting to feed my friends. I kinda do this in my spare time but now it’s starting to pick up. The community really supports small businesses like mine and that’s something I love about NWA.” – Kazandra Lugo

After living in Bentonville, Arkansas, for over twenty-three years, Kazandra draws inspiration from the city when she bakes. Arkansas-shaped cookies, cupcakes, and donuts are a few of the treats made by Kazandra. When she’s not posting her most recent baked goods on Honey Hearth’s Instagram, Kazandra runs Crêpes Paulette full time.

Crêpes Paulette has become a staple in the Northwest Arkansas community for French cuisine. During the height of the Pandemic, Crêpes Paulette never fully shut down. Still, their slowed business gave Kazandra time to hone her passion for baking. Kazandra would bake cakes for friends and family member’s birthdays and received encouragement from her co-workers to launch her own bakery.

Kazandra shared that COVID-19 impacted her business in many ways. She has learned to be “more conscious of how a virus spreads. Whereas before, I didn’t really think about it. We’ve had to change a lot.”

One of the ways Honey Hearth has adapted to COVID-19 is by utilizing contactless delivery. Normally, you can find Kazandra selling her baked goods on Thursdays at the mid-week farmer’s market in the Bentonville Square. When completing custom orders, however, Kazandra will deliver to your doorstep to slow any potential spread of the virus.

Honey Hearth partnered with OZ Trails in May 2021. A mother of three, Kazandra often rides with her family on the various OZ Trail systems, Coler Mountain Bike Preserve, and the Razorback Greenway being some of their favorites.

“I love NWA in general. OZ Trails has so many facets within the community.”

OZ Trails and Honey Hearth GF Baking Company are partnering up for a giveaway! One lucky reader will receive a $50 gift certificate to spend at Honey Hearth. To qualify for the giveaway, you must follow both @oztrailsnwa and @honeyhearth479 on Instagram and leave a comment on this OZ Trails Instagram post. OZ Trails will DM the winner. Contest runs until Wednesday, Oct. 6, at 11:59 pm and the winner will be contacted the following Monday.

OZ Trails is proud to serve the Northwest Arkansas community and uplift businesses like Honey Hearth GF Baking Company. Licensing the OZ Trails brand is a way to give the brand back to the community. If you or someone you know is interested in licensing the name, color palette, logo, etc. please email us at info@oztrailsnwa.com.

 

OZ Trails community,

When I think about where this started, trail builders like Dave Renko, Nathan Woodruff, and Don West from the early days come to mind. They strengthened my belief in the power of trails and in Arkansas becoming one of the great places in the world to ride. It started simply: a few hand-built trails, a lot of conviction, and a community willing to put in the effort to create something special.

OZ Trails was never just about bikes. It was about building a way of life around the outdoors — a place where families spend more time together, where people find clarity away from screens, and where visitors feel welcome. It proves that something world class can still feel local, personal, and rooted in the land.

For years, we dreamed about this park. We walked the land, studied what it could become, and kept coming back to the same idea: Northwest Arkansas deserved a bike park that matched the ambition of this community.

Now, we’ve built it.

OZ Trails Bike Park is where so much of that work comes together. It was created with trail builders who treat their work like a craft, supported by bike patrol so riders can feel confident, and shaped by a team that cares about the experience from the moment you arrive. I've been riding the park throughout development, and I finish every ride believing it will change how people progress and connect with each other.

Founding Membership is an invitation to the people who get it — the riders who know what time on trail does for you: clearing your head, building confidence, finding your people, and feeling a sense of pride in the place you ride. We want you here from day one. Membership is more than access. It helps set the tone for what this park becomes. The first members should be people who care about the culture, who welcome others in, and who believe this place can keep growing into something truly special.

As a father, I often think about watching my kids progress on these trails — starting on green, moving to blue, and then deciding they’re ready for black. It’s part of why we built this place the way we did — so families can show up, everyone has something to ride, and they can keep building the skills to take the next step.

Alongside Founding Membership, we’re also launching a Founding Family Membership for those who want to share this with the people they love.

Our Founding Memberships open today.

Come ride it. This place was built for you.

Upcoming Events

OZ, LOCAL, AND REGIONAL

Weekend Warm Up

March 7, 2025 - November 7, 2025

Level 2 Mountain Biking Fundamentals

11/1/2025, 11/22/2025

Mountain Biking: Intro to Drops

November 1, 2025

BVL Cyclocross Training Series

October 26, 2025 - November 16, 2025

Coler MTB Youth Class

September 10, 2025 - November 26, 2025

Purple Heart Gravel Ride

November 8, 2025

Arkansas Enduro Series presented by Monster Energy

November 21, 2025 - November 23, 2025

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